The role of marketing in promoting a sustainable trade in forest products in tropical regions

Sun, 07/04/2010 - 00:05

There appears to be consensus between many forest products firms and environmental groups that, whereas the harvest of timber is essential to the economic well-being of many tropical countries, the timber industry must adopt a philosophy of sustain ability, both in the tropical and temperate regions. Improved marketing techniques can provide managers in the forest products industry with the opportunity to move towards a basis of sustainability in a number of ways. This paper explores four areas where marketing can help to promote sustain ability of the tropical forest resource. The areas described include: 1) facilitating the more effective flow of information from markets and customers, 2) evaluating the use of sustainable timber certification programs, 3) developing increased market access for lesser-used tropical timber species and, 4) developing increased market access of non-traditional forest products.

Responsible party
Forestry Research Institute of Ghana (FORIG)
Attachment Size
sustainable_trade.pdf 5.89 MB